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Bubbaloo
The First Financial Playground
Bubbaloo City
2023
Young people are expected to understand money, yet no one really teaches them how it works. And when finance feels complicated, most simply avoid it. So we created Bubbaloo City, the first interactive playground where teens could learn about money without the stress. Through real-life games played with bubble gum bubbles, participants earned Bubbacoins they could save, invest, or grow with interest, turning financial education into something simple, playful, and worth popping.


My role:
Creative Direction / Copywriter.
Agency
Leo Burnett
Collab

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