Hey you!

I’m Mónica Aguirre, Creative Director and Copywriter with 8+ years creating ideas for brands that want to live in culture.

I started as a journalist. That’s where I learned to write, observe, and ask uncomfortable questions. That curiosity still drives my work today: finding ideas that people actually care about. Because if advertising takes space in people’s lives, it should at least make them feel something. 🤯

I’m constantly feeding my curiosity. I love voice acting and poetry  (sometimes structured, sometimes chaotic). I’m obsessed with fashion (think of me as a walking encyclopedia of couture houses, designers and runways). Cinema, music, food and discovering the world are also part of my creative fuel.

I’m curious, restless, and ambitious when it comes to ideas. And I’m always looking for projects, teams, and challenges that push me a little further every time.

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If you’re looking for ideas that connect brands with culture, let’s talk.
+52 55 10 63 67 66