Hershey’s

Sometimes the hardest part of any plan isn’t organizing it it’s getting people off the couch. Group chats fill with “maybe later” and “let’s see.” Because when energy is low, even the best plans never happen. So we turned Hershey’s Take 5 into the spark that gets things moving. Through a peculiar character with a giant hand and an unmistakable voice calling out the product’s name, Take 5 literally woke people up, turning lazy moments into the start of a plan.