Netflix

We love drama, so much that we recreate it daily through messages, voice notes, and chats. Today, our emotions don’t just happen in real life. They unfold in our conversations. So for the launch of Pálpito, Netflix’s high-stakes thriller, we brought the story to where drama already lives: WhatsApp. Through a chatbot that became one of the main characters, users received texts, voice notes, photos, and videos, making decisions that pulled them deeper into the plot and turning the series into something more than a show: an experience.