BE GRAND

How do you convince people that living in skyscrapers isn’t just practical, but aspirational?
We created a manifesto about evolution, about the human instinct to go further, grow higher and keep moving up in life.
The copy was designed to be read from the bottom up, visually forming a Be Grand tower. As the reader moved through the text, they were literally taken higher and higher, turning the act of reading into a metaphorical climb. A simple idea: when ambition rises, so do we.