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Panditas
Enchilados y Aciditos
The Day Panditas Took Control
2019
Candy has always been about fun. But Panditas aren’t just fun, they’re mischievous, unpredictable, and a little chaotic. Because when you’re a kid, the best worlds are the ones where rules don’t exist. So we asked: what would happen if Panditas took over the production? From that idea, the bears hijacked the set, turning the shoot into their own playground and creating a world where sweet, sour, and chaos run the show.

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My role:
Copywriter.
Agency
VML México
Collab

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