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Panditas
Panditas Plok!
Plok. Outfit On. Game On.
2019
As kids, choosing what you want to be when you grow up changes every five minutes. One moment you’re a firefighter, the next an astronaut, then a chef. Because imagination doesn’t stick to just one path. For the launch of Panditas Plok (a special edition where bears wear different professions) we turned that idea into a visual journey. In a single continuous shot, the Pandita moves through different scenarios, and with every plok, a new outfit appears, transforming him into a different profession.




My role:
Copywriter.
Agency
VML México
Collab

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